The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.
If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.
It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing in 2020.
- Use the Right Real Estate Hashtags to Optimize Your Content
Hashtags are often misinterpreted as a tactic with the sole purpose to increase likes on a social media post. While hashtags do bring more engagement to your content, they also facilitate discovery on social media. They are an avenue for potential customers to find your real estate brand.
You can use real estate hashtags for your content, as an excellent way for homeowners and buyers to find you. But, hashtags are an even better way for you to discover potential buyers and opportunities for your real estate business.
2. Include Realtor Quotes in Your Content Strategy
If you run a real estate business, you probably know how difficult it is to come up with quality content for your business. You’re looking for simple ideas that resonate with your audience, so that you can focus your main efforts on buying or selling homes.
Real estate quotes and testimonials are a great thing to include, and a way to improve your overall content strategy. The fun and chatty nature of sharing quotes can help you build trust and camaraderie with your audience.
3. Utilize The Best Social Media Tools for Your Real Estate Business
Time is always a scarce resource, so maximizing efficiency is important in real estate social media marketing. There’s always something else to do, and if you can spend less time creating content, you can spend more time closing deals and buying homes. There are a ton of real estate marketing applications that can help you maximize exposure to buyers and save time.
With the amount of technology and resources available online today, you have the ability to simplify and automate marketing for your real estate brand. The barrier to create great content is low and you can save yourself quite a bit of money by using the right resources for your social media efforts.
4. Generate Valuable Real Estate Blog Ideas
Every real estate website seems to have a blog, but many blogs are either inactive or fail to provide any real value for their audience. Your blog posts should help you show your expertise in the real estate market and they should be optimized to attract new prospects to your website and social channels. But how do you do that?
Coming up with real estate blog ideas can be tricky, but here are some examples of blog post ideas you can use to help improve your real estate marketing:
- Articles on market predictions and market statistics
- Tips for homeowners and what they should know when buying or selling
- Posts about the neighbourhood and information about the community
- Put yourself in the shoes of a new homeowner who may already be in the area or those looking to move into the area. What would you want to know? Chances are someone else is wondering the same thing. These blog post ideas will help familiarize your readers with your expertise and your real estate brand.
5. Optimize Real Estate Facebook Posts and Ads for Realtors
Facebook is a widely used platform that homeowners and home sellers are actively on. Many real estate businesses have great success using this platform Success from both paid and organic content and it is your time to join in and take advantage.
– Real estate tips relating to buying and selling homes for inexperienced individuals
- – Showcasing local businesses and events happening in the community
- – Holding giveaways or contests to help build awareness and drive engagement
- – Real estate stories and testimonials from previous buyers or sellers and their experience
- – Professional images and graphics of new homes on the market
What you want to avoid is overselling your audience. Yes, the main objective of your business is to sell homes, but social media is a long-term play and your audience will buy a home when they’re ready. No point in pushing a sale, when your followers are not looking to buy or sell.
Give your audience value and awareness so that when the time comes, your real estate brand will be the first thing on their mind.
- Share Your Real Estate Success Stories
It may seem like posting every time you close a deal is just bragging, but it actually helps build trust and confidence in your real estate brand. The more people see you both buying and selling, the more they’ll trust you when the time comes for them to need your services.
User generated content is especially powerful in this case. Share people giving a shout out to your page, and if your customers are on social media themselves, they can always tag you to generate even more engagement and interest. But even if they aren’t posting about it, whenever possible try to get a photo with the happy customers in front of their new home, and share it on your social media channels.
7. Consider Accessibility
It’s easy to forget about accessibility when you barely have time for social media marketing as it is, but doing so can be unwise. There are a few simple rules to follow, and they can help your marketing reach an even wider audience.
When posting video, always include closed captions. They’re absolutely essential for the hearing impaired, but beyond that 85% of all Facebook videos are watched with the sound off. Captioning the video allows your audience to consume your content in a way that works for them, which makes it more likely that they’ll stay interested. Similarly offering image descriptions of some kind, either in the caption of an image or using instagram’s alt text feature (located in the advanced settings), is a must. Image descriptions don’t need to be fancy, simply describe what people are seeing so those using screen readers are in on it too!
- Make Video Part of Your Realtor Strategy
Video is a great option for connecting with your audience. It’s dynamic and engaging, and it typically performs well both in the algorithms and in engagement.
Don’t be afraid to get in front of the camera and be yourself. Remember to put yourself in the shoes of the consumer, and make sure your videos offer value. Educational and informational videos are often a huge success, you can offer general information like how to find a good mortgage broker, updates on the industry, or things relevant to your local community.
Another popular choice is the live video. “Going live” may be intimidating at first, but it’s a valuable way to reach your audience and drive even more engagement. Live videos allow you to host a live Q & A session, such as “Ask Me Anything About Buying a House,” which you schedule ahead of time, so you can share your expertise directly with your potential customers.
- Collaborate With Local Businesses And Experts
Many realtors have partnerships with other local businesses, such asMarketing Agencies, photographers, mortgage brokers, home stagers, and inspectors. It can be valuable to connect with others in your community, and when you do it’s easy to give each other a boost on social media. You can share each other’s content, and even create content together, and even create resources together.
Remember that it’s not just about waiting for them to share your content. In fact, promoting them can help you to establish greater trust and credibility.
10. Collect Real Estate Reviews
These days, most people are not going to hire anyone for anything until they’ve read a few reviews. That’s why it’s vital that you collect reviews and make it easy for potential customers to see them.
On Facebook, the Reviews tab is located to the left, and you can send a direct link to clients after working with them, to remind them to leave you a review. You can find this link under the Settings section of your Page once Reviews are enabled.
When a potential customer is on the brink of hiring you, they’ll likely be looking for reviews and testimonials to give them a clearer picture of what working with you may be like. That’s why having positive reviews right on your social media platform is so valuable. If you’ve been doing a good job with your social media marketing, great reviews will be just one more reason they’ll trust you, and choose you to help them.
Final Thoughts
The influence of social media and online marketing has made a huge impact on the real estate market. Social media has changed the way that real estate businesses reach their clients and has forced companies to be more interactive and more customized to their audience.
Time is always a rare resource for business owners and real estate brands are no different. Making time for real estate social media marketing can be tough, but there are several tools and ways for real estate companies to minimize the work and maximize results. By optimizing ads and social media posts, businesses should see better performance on social posts. If you’re looking for more ways to increase exposure for your business, check out this article on real estate marketing ideas.
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