Coronavirus (Covid-19) panic has led businesses to rethink their marketing.

The novel coronavirus known as COVID-19 has affected businesses across not only the nation but the globe. Companies are being forced to make tough decisions on how to keep their business afloat.

Companies can adopt a new strategy and allocate their existing marketing budget to online marketing.

The major advantage of digital or online marketing is that it can be applied universally and its results are assessable.

Revamp your existing marketing campaigns, brainstorm new ideas and grow your business online presence, lead generation activities or online sales.

Focusing your efforts on digital marketing in the wake of the coronavirus outbreak will give you a competitive advantage over your competitors who may not be so quick to react.

Digital marketing is now more important than ever as many people are self-isolating. As a result, they will be hungry for content. With people sitting on their laptops, phones and tablets consuming online content,  demand for online advertising and eCommerce is likely to grow due to people avoiding physical transactions.

If you want to make an impact on your online presence using digital marketing, now is the time.

Even if you are not thinking about investing your marketing budget on advertising, there are many options that you can explore and apply to maximize your business visibility and your marketing strategy, FUSION5IVE is  always here to help you.

• Content marketing

Start taking advantage of your website and generate new content for your blog which can be reused on social media and make your digital presence stand out with useful content that gives value and solves problems.

• Search Engine Optimization (SEO)

Check your website for technical errors, that once fixed will have an immediate impact on your website’s performance on search engines, check your ranking and improve the keyword strategy of your website to improve

the quantity and quality of your website traffic.

• Video and Animation

Generate video ideas and create that YouTube channel that you have always postponed. Start creating some eye catching animation videos about your business services and products.

Video messages are great to engage the larger audience.

• Website Audit

Audit your website from a user’s perspective and make sure that there is a call to action in every page of your website with the right message prompting users to take action.

• Email Marketing

Traditional email Marketing is still working, use it, get engage with your existing customers.

Focusing your marketing efforts to digital marketing in the wake of the coronavirus outbreak will give you an advantage towards your competitors and will enable you to continue running your business by strengthening your online presence.

The crisis will end soon, hopefully, and all your effort will pay off. So, start strengthening your online presence today by focussing on promoting your business with digital marketing.

Important questions to ask when it comes to reaching your buyers online:

• Does your business have a reputable online presence and an intuitive and easy-to-use online interface?
• Have you implemented a Pay per Click (PPC) online advertising campaign to pull in buyers searching for your services?
• Do you have a social media campaign that engages with your potential customers?
• Is your website and content optimized for search engines when clients are browsing and researching online?
• Is your website delivering a superior user experience – making it easy to navigate, explaining your value proposition and how to buy your products and services?

How To Identify, Implement And Optimize New Sales Channels

With social distancing being the preventative measure to contain the crisis, investing or reallocating resources to different sales channels may be the opportunity you have overlooked, until now.

Six ideas to help you sell more effectively in the digital world

• – Build e-commerce functionality on your site so customers can order your goods and services directly
• – Make sure you offer quick, inexpensive delivery to online shoppers’ home or business
• – Add functionality to your website so users can easily book virtual appointments
• – Offer webinars in place of face-to-face presentations
• – Implement an online chat tool so online buyers and browsers have a way to get their questions quickly answered
• – Post a comprehensive online FAQ on your site, with strong search functionality

If you are selling knowledge and expertise, take the time to build compelling online content that provides prospects with valuable information on how to solve their most pressing problems.
This is your chance to build your brand, strengthen relationships, create trust and grow demand for your services.

Time To Maintain, Build And Grow Your Customer Relationships

F U S I O N 5 I V E

Your Digital Marketing Partner
www.FUSION5IVE.com