Elevating a Canadian Apparel Brand's Digital Presence
.
Client Overview:
A Canadian-based apparel company specializing in innovative, all-day performance socks aimed to expand its e-commerce footprint across North America. Despite a unique product offering and a feature on an entrepreneurial event show, the brand faced challenges in scaling its online presence and converting increased traffic into sales..
.
Challenges
1. Brand Awareness:
The client needed to enhance visibility across Canada and attract new customers.
2. Cost-Effective Acquisition:
With a low price point product, maintaining a profitable cost per acquisition (CPA) was critical
3. Capitalizing on Media Exposure:
Leveraging the momentum from their media appearance to boost online engagement and sales..
.
Strategic Approach
To address these challenges, a comprehensive digital marketing strategy was implemented:
1. Full-Funnel Advertising:
Developed targeted prospecting campaigns on Facebook and Google Ads to reach potential customers and re-engaged previous website visitors through effective remarketing strategies.
2. Creative Optimization:
Tailored ad creatives and messaging to align with different phases of the customer journey, particularly around the time of their media feature, to maintain consumer interest.
3. Performance Monitoring:
Continuously analyzed ad performance, optimizing based on the most effective copy and visuals to ensure maximum ROI
.
Results
The strategic initiatives led to significant improvements:
1. 43% Increase in Online Revenue:
Demonstrating the effectiveness of the targeted advertising campaigns.
2. 69% Growth in Transactions:
Indicating a higher conversion rate from site visitors to customers.
3. 93% Boost in Conversion Rate:
Reflecting the success of the optimized customer journey and remarketing efforts.
Looking to elevate your real estate business?
Contact us today!